Artisan Direct: Fair Trade Rugs

Empowering Artisans, Preserving Tradition, and Delivering Sustainable Elegance—One Rug at a Time

At Mahvash Rugs, we believe in honouring the craftsmanship and heritage of Afghan rug artisans. Through our Artisan Direct: Fair Trade Rugs scheme, we cut out middlemen, ensuring that these skilled artisans receive fair wages and direct access to the global market.

Since the Taliban took power, many Afghan artisans have faced severe economic isolation. With limited opportunities to sell their work, many are forced to sell their rugs at unfairly low prices to middlemen in Pakistan, losing the true value of their craft. This has made it even harder for them to support their families and keep their centuries-old traditions alive.

Through Artisan Direct, every rug is purchased directly from Afghan artisans at fair prices, and when their rug is sold, they receive an extra 1% bonus on top of their wages. This ensures they earn what they truly deserve and allows them to continue their artistry with dignity.

These rugs aren’t just ethically sourced—they’re also eco-friendly and sustainable. Made from natural wool, vegetable dyes, and traditional hand-weaving techniques, they have minimal environmental impact, unlike mass-produced synthetic alternatives. Each piece is a testament to slow craftsmanship, cultural heritage, and sustainability.

💡 A Worthwhile Wait 💡
Since our rugs come directly from Afghan artisans, delivery takes 18–20 days. But this isn’t just a purchase—it’s an investment in fair trade, tradition, and quality. Your patience helps preserve handmade craftsmanship and supports artisans who deserve a better future.

By choosing an Artisan Direct rug, you’re not just decorating your home—you’re preserving a fading tradition, empowering artisans, and bringing hope to families in need, all while making an eco-conscious choice.

🔹 Authentic, handcrafted rugs
🔹 Fair wages with direct artisan benefits
🔹 Eco-friendly, natural materials
🔹 Supporting cultural heritage and craftsmanship
🔹 A meaningful purchase, worth the wait

🌟 Pre-order Today 🌟
Be the first to own a Handwoven, Worth the Wait rug and make a real impact. Pre-order now and help preserve this beautiful tradition while enjoying exclusive access to these one-of-a-kind, fair-trade pieces.

Shop with purpose. Choose Artisan Direct and Shop Now!